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Jinan XinBeiFa Mechanical Equipment Co.,Ltd.

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Want to individualize food packaging
2016-4-26

Guide language: packaging has always been to attract consumer attention, whether boys or girls, see things will look more beautiful eyes, and this often see two eye can increase consumer purchase desire.

When you see a food packaging beautiful, delicate yes don't you wouldn't stop for a while?

How can ability let packaging have personality?

1. The market research to find the direction

First to other competitors for enterprise products in the industry related products analysis of the packaging of the investigation, collecting packing with distinctive features, and overall analysis on the packaging industry, looking for the breakthrough point and orientation of packaging design, to ensure that the packaging unique and personality。

2。 With the unified brand image

Packaging design must conform to the brand temperament, enterprise culture connotation, can't distinguish product packaging alone, part of the product packing also belongs to the brand image, enterprise is unable to independently design, it must conform to the overall feeling.

3. Reasonable use element

The use of elements, with the progress of the society, also began to change to the requirement of packaging design, consumers are now like simple fashion generous or is the use of the antique Chinese elements, these packing now welcome degree is higher, consumers attract degree is bigger also.

And in the use of product of brand elements, use must have a key, the arrangement of elements in less as far as possible, make overall packing can as far as possible less complicated picture.

Elements must be reasonable collocation, brand name or product name should try to stand out, other characteristic introduction should also be highlighted。

4. The unique design

The unique packaging design。

In numerous packaging, in the many brands, how can you highlight the products of this enterprise and brand, is from the uniqueness of packaging design.

That can use color on the unique design, unique, with different from other products have with the color of the product meets that grabs an eye;

On the shape of the packaging, now a lot of packaging design is using common packaging design, packaging design will not be able to attract the consumer;

In addition, the change in the material of packaging, if everyone a cloth I whether can be replaced by other materials, as far as possible to reduce the conflict with other brands.

It seems that the packaging design is only the outer packing of products, but it is also show the enterprise culture and brand image。

Packing quality in the eyes of consumers a lot of times is reflected the quality of products, packaging ideas also reflected the brand.

The role of the product packaging is actually pretty big, not only show the brand image, or product sales booster.

Enterprises should pay more attention to product packaging design, make a with the company culture characteristics, in line with the brand image, packaging but with distinct features.